Online Store Kit Online Store Kit

Adding links to a product

Product URLs, per-variation links and country-specific storefronts.

The product box

Edit any product and find the External Marketplace Buttons box. It lists every enabled marketplace with a field for that product’s URL. Paste the listing URL, update the product, and the button appears on the front end.

A marketplace with no URL for a given product is skipped, so you only fill in the ones that apply.

Under each marketplace URL is a country override area. Add a country and a URL to send visitors from that country somewhere different, such as amazon.de for German shoppers while everyone else goes to amazon.com.

Country detection uses WooCommerce geolocation, so it follows whatever geolocation setting your store already uses. When no override matches the visitor’s country, the main URL is used.

On a variable product, open the Variations tab and expand a variation. Each variation has its own marketplace URL fields. When a shopper selects that combination of options, the buttons update to the variation’s links without reloading the page.

A variation with no links of its own falls back to the parent product’s URLs, so you only override the variations that need it.

Last modified August 19, 2026

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